As a wellness practitioner, you know how powerful your modality can be in helping people improve their health and wellbeing. You've spent precious time honing your skills and building your knowledge base, and you're passionate about sharing the benefits of your work with others.

But when it comes to marketing your services, leading your messaging with your modality (with your ‘how’) can often be a mistake. In this article I explain why, and what you can do instead.

The problem with marketing your modality

In the early days of my own business, I was offering Akashic Records readings, along with some other holistic modalities.

My marketing efforts were centred around educating people about how these modalities work — because that is what I thought I was supposed to do!

However, after much trial and error, the penny finally dropped.

People are occupied with searching for answers to the specific issues they are facing (issues that I could speak to), they’re not looking to be educated about my modalities, which is why they were scrolling straight past me.

Market your message, rather than your modality

As I started to play with this new awareness (that most people are not looking for a modality, they are looking for a solution), I naturally began sharing stories and experiences on specific challenges people face and offering my perspective and insights into them.

This new way of approaching things shifted my marketing communication from being unnoticed, to capturing peoples attention — because people felt I was speaking directly to them and their current situation.

My aim became to make each piece of content specific to something my ideal client experiences in their day to day life and to share a perspective that perhaps they had not considered yet.

Often my perspective was quite unconventional, and people found that both refreshing and validating — which made them interested in learning and working with me.

Help people to ‘justify’ buying from you

As I mentioned earlier, one of the modalities I used was the ‘Akashic Records.’ I loved this work and saw how it could help just about anyone with whatever issue they had. However, by ‘naming’ my primary offer based on this modality, it was a struggle to attract paying clients.

Something had to change.

The change came when I asked myself, “What goals have I achieved that I feel inspired to help others achieve?”

For me, breaking free from the corporate world and carving out a new career path was a significant achievement and something I felt good about supporting other women with.

Armed with this clarity, I was able to completely transform my message and create a new mentoring package that my ideal clients could justify buying, both to themselves and their partners.

I called it “Career Realignment, a 3-month mentoring program for conscious professional women.”

The reason this package worked so well is that I didn’t lead with ‘Akashic Records,’ and in doing so the benefits of working with me became more obvious and easier to invest in.

Can you see how this shift in messaging could work for you?

In conclusion

If you want to effectively market your holistic practice or wellness services, experiment with shifting your focus away from leading with your modality, and instead share conversational content that explores specific challenges your ideal clients are facing.

By identifying their specific needs, offering insights to specific challenges, sharing your own journey where relevant, and naming your offerings in a way that speaks to their goal, you will attract paying clients more effortlessly.

What are you taking away from this article? Let me know in the comments!

Danielle Gardner
The Quiet Marketer
View my bio