What If Your Truest Niche Has Nothing To Do With Your Past Struggles?
Many coaches and service-based entrepreneurs struggle to capture interest because their messaging and sales page copy are too generic, which is why people don’t feel compelled to buy.
This is where having a niche can be very helpful. A niche comprises three key ingredients: who, what, and why. In this article, I will focus on the ‘who’ component.
Traditionally, identifying ‘who’ involves choosing a demographic experiencing a struggle you’ve already overcome. Or as Jeffrey Van Dyk, founder of The Courageous Messenger, says, “Your deepest wound is your truest niche.”
But what if your truest niche has nothing to do with your deepest wound or past struggles?
What the people you are best positioned to serve can be found by thinking about who you are secretly judging because the way they think or approach things is irritating to you?
In my book Quiet Marketing I share about ‘the wisdom of irritation’, and how it is a ‘portal’ to something new, different or unconventional. I stumbled across this powerful truth because my most impactful business decisions have arisen, and continue to arise from some kind of irritation.
With this in mind, could it be that the best way you could be of service is by working with this niche that you don’t fit into yourself — but due to your unique set of gifts and knowledge, you have insight to help?
Could it be that this is the need in the marketplace you are being called to meet, maybe not forever, but right now?
Here’s how to experiment with this idea:
Make a list of who you are judging / irritated by.
Brainstorm what you with they understood
Then look over your notes, see what is jumping out at you, and then craft an article or video message for them.
If that all goes well, publish that piece of content, and then rinse and repeat.
Who knows what might come of this experiment!
Do come back here and let me know what comes of this exploration for you.
Danielle Gardner
The Quiet Marketer
View my bio
