What Is Quiet Marketing?
There is a powerful way to be visible in the marketplace that is both nervous system regulating, and impactful. It’s called ‘quiet marketing’ — and the paradox is that it speaks volumes.
— In this article —
The backstory to Quiet Marketing
I started my self employment journey much like you did, I expect.
When I was taught to start my marketing copy with a list of pain point questions, I didn’t question it.
When I was taught to build my list quickly through freebies, I didn’t question it.
When I was taught I needed to be visible all the time on several different platforms and Facebook Groups, I didn’t question it.
And when I was taught to stack on (unnecessary) ‘bonuses’ in order to tip people over to ‘buy now’, I didn’t question that either.
But then I started to question everything!
The questioning came after surveying my clients at the time about why they hop from one online program to another, without implementing or completing the one prior.
I started to see for the first time how discounting strategies, fast action bonuses, and the promise of quick success kept people jumping from one bright, shiny thing to the next, while making no significant change to their business.
What struck me is how these marketing strategies we’ve all been taught are great for sales, but bad for people — and I could no longer be part of this way of being in business.
Quiet marketing is not about playing small
It’s not about being shy, or being invisible in the marketplace.
It’s about inspiring positive change in the world through your message. It’s about communicating your values, rejecting marketing trickery and ‘fear of missing out’ (FOMO) tactics.
It’s about having a high level of integrity when you communicate to the marketplace.
And it’s about prioritising your wellbeing and trusting yourself, even when your ideas are contrary to what everyone else is saying and doing.
Honouring your energetic capacity
We’ve been taught we need to keep hustling, posting, boasting, and engaging so we can stay ever visible and avoid slipping through the internet.
But these marketing habits keep us energetically logged-on all the time, disconnected from the natural world and consuming what ought to be our leisure time.
The challenge, especially for those of us who are highly sensitive persons (HSP’s), is that we often don’t have the energetic capacity for the level of online engagement that conventional marketing demands.
The inevitable outcome of conventional business and marketing advice is that we second-guess ourselves, our ideas, and our visions for how we really desire to be in business.
The quiet marketing approach aims to undo all this and lead you to a place where you trust and act on your ideas, you prioritise your wellbeing, and where your way of doing business and marketing feels like art.
Start by quieting the online noise
The journey into quiet marketing begins with quieting the outside world so you can hear your own voice and come back home to yourself.
This calls for the intentional practice of tunnel vision — as a business strategy.
As a quiet marketer, you do talk about, promote, advertise and launch your products and services, this is not about being silent, but you will do these business activities in a way that is correct and aligned for you.
It’s a slower, gentler, contrary approach to business. And a refreshing alternative to conventional business advice that causes us to feel like w need to do more, be more, and have more as quickly as possible.
If conventional business and marketing advice has not landed in your heart and soul very well, then this could be the path for you.
Reimagining marketing
Imagine going about your marketing activities in a quiet, relaxed, minimal way where you feel like you are sharing important messages, where you feel like you are doing your ‘art’, and where you don’t need to shout louder and be visible everywhere all the time to be noticed by your ideal clients.
How does that feel in your body?
The beautiful thing about being visible in this way is that you draw towards you like-minded people who don’t just want your tips or strategies, they actually want to be associated with you because of who you are and how you think.
Why quiet marketing speaks volumes
When we lead ourselves, question the status quo, and tune in to what is correct for us, we inevitably start doing things differently from the crowd, and in doing so, show more of our true selves.
This bold yet simple act speaks volumes to others.
It says so much about who we are, what we stand for, and what we care about.
It gives rise to the opportunity for our ideal clients to identify shared values, and then ‘want’ to work with us.
Notice your body exhale?
How to begin your Quiet Marketing journey
The best place to start is to read my book Quiet Marketing; a calm, minimal approach to online visibility and business for highly sensitive solopreneurs.
It’s a tiny book that you’ll be able to read in about an hour.
And although it’s tiny, this book is having a very ‘mighty’ impact on service based soloperneurs like us.
I have the ebook bundle here on my website that includes my ‘Online Business Without Burnout’ training and a $50 course credit. The hardcover is also also available through online retailers such as Amazon and Barnes & Noble.
Enjoy! Dani x
Danielle Gardner
The Quiet Marketer
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