Discoverability By Design
Build pathways for being found outside of socials — so you can enrol clients without having to be visible all the time
Reset your marketing strategy to one where searchable content is always at work (even when you’re not) bringing dream clients right to your door in a way that aligns with your energy and design.
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Let's get started
Let's get started
A more aligned, transparent and meaningful approach to marketing as a Highly Sensitive Person
Unconventional, nature-loving individuals like us don’t want to ‘have to’ show up on social media every day for our ideal clients to know we exist.
But alternative visibility strategies offered by some marketing coaches are just as taxing on your nervous system — because they require methods such as cold outreach or ad campaigns where pricing is only revealed via a discovery call.
For Highly Sensitive People, these strategies can leave you feeling overloaded and burnt out.
You need a calmer, more transparent approach to helping clients discover your work. An approach that lets ideal clients understand what you are about, and be fully informed of your pricing before you enter into an exploration of working together.
This is where ‘Discoverability’ comes in.
About your teacher: Danielle Gardner
I’m a Business and Marketing Mentor supporting quietly ambitious service-based solopreneurs who crave more simplicity and impact with their business and marketing — while spending less time online.
What makes me the right mentor for you?
I'm not mainstream
Following conventional advice is not my thing. I question everything and find unconventional solutions to common business issues.
I don’t rely on socials
90% of clients discover me outside of social media — which is why I still enjoy having a presence on Instagram, because I don’t ‘have to’ be there.
Simplifying is my thing
My innate design is to simplify complex tasks and ideas — this is evident in my Creator Type constitution, which you will learn about in the programme.
Discoverability turns marketing on its head.
Instead of trying to capture people's attention by showing up on social media news feeds, you mindfully craft searchable content that your ideal clients actually go looking for.
As a result, people actively pursue you!
And because they find you, they’re more inclined to make self-led purchasing decisions — without needing your input or persuasion.
Becoming discoverable is a form of business owner self-care.
Because when you know people can find you — without you having to show up and be visible all the time — it’s easier to exhale, relax, and mentally log out of your business at the end of the day.
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"I've hit all my targets to grow my newsletter using this strategy. "
This strategy has been a lot less draining and more fulfilling to me and it's helping me plan out my next stage of discoverability strategy, which will be interviews.
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"One of the most immediate outcomes of this program was a new client!"
She found me via a Google search and entered into a 3-month Wayfinder Coaching container two days later.
Join The Waitlist
This offering is undergoing a makeover for one primary purpose — even better, more effortless results for participants.
More details will be available soon, and applications open in September 2024.